NASCAR en For Pro Sports, Public Relations Going High-Tech, Real Time Gone are the days of waiting for angry letters.<p>Social media allows the NFL, NASCAR and other pro sports leagues to hear from fans in real time. And that feedback has become so important, leagues have built what are essentially social media command centers to monitor trends and engage directly with fans.<p>The centers have been popping up over the past five years or so. One of the newest is in Charlotte, N.C., at NASCAR's corporate building. Wed, 19 Mar 2014 11:28:00 +0000 54769 at For Pro Sports, Public Relations Going High-Tech, Real Time Can NASCAR Steer Itself Back Into Popularity? As the NASCAR season climaxes, America's prime motor sport continues to see its popularity in decline. For several years now, revenues and sponsorship have plummeted, leaving an audience that increasingly resembles the stereotype NASCAR so desperately thought it could grow beyond: older white Dixie working class.<p>Both ESPN and the Turner Broadcasting Co., longtime NASCAR networks, took a look at the down graphs and the down-scale demographics and didn't even bother to bid on the new TV contract.<p>Economics, of course, are part of the problem. Wed, 30 Oct 2013 09:03:00 +0000 Frank Deford 51345 at Can NASCAR Steer Itself Back Into Popularity? Famed Race Driver Dick Trickle Dies, Suicide Suspected Dick Trickle, a "short-track hero" in the '70s and '80s who moved to the NASCAR circuit later in his career, died Thursday.<p><a href="" target="_blank">According to <em>The Charlotte Observer</em></a>, the 71-year-old was killed by "an apparent self-inflicted gunshot wound, Lincoln County [N.C.] deputies said."<p>The <em>Observer</em> adds that "in 2001, Trickle's granddaughter Nicole Ann Bowman was killed in a car accident in front of East Lincoln High School. Fri, 17 May 2013 14:52:00 +0000 Mark Memmott 44447 at Famed Race Driver Dick Trickle Dies, Suicide Suspected Petition Calls On Congress To Dress Like NASCAR Drivers Transcript <p>STEVE INSKEEP, HOST: <p>Good morning. I'm Steve Inskeep. This idea surfaced at We the People, the web page that lets you petition the White House. A petition calls on member of Congress to dress like NASCAR drivers. Most race drivers wear outfits covered with the names of sponsors. This plan would require lawmakers to be covered with patches announcing the names of their major donors. So far, this proposal is short of the needed signatures. They made need a sponsor to get their campaign over the top. It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.<p> Fri, 22 Mar 2013 10:51:00 +0000 41890 at Daytona 500 Ratings Hit 5-Year High; Viewership Spikes In Cities This year's edition of the Daytona 500 posted its strongest TV ratings since 2008, thanks to a buildup of attention drawn by Danica Patrick's history-making pole position and a horrendous crash during a race at the track Saturday. Tue, 26 Feb 2013 17:21:00 +0000 Bill Chappell 40732 at