Back in 1997, Gary Vaynerchuk wanted to turn Wine Library, his family's liquor store in Springfield, N.J., into a major Web retailer. Nobody thought he could do it, but over time he proved them wrong.
Today — thanks to his early adoption of social media and his offbeat wine video commentary — Vaynerchuk sells $60 million worth of wine a year. His new book, The Thank You Economy, is part memoir, part handbook for success.
Vaynerchuk tells NPR's Michelle Norris that when he first put Wine Library online, he was exploring uncharted territory.