1:00pm

Fri September 9, 2011
Politics

Journalist Explores Perry's Electoral Successes

Scientists analyze patterns in all areas of life, from weather to health, to help predict outcomes. Journalist Sasha Issenberg examines how political scientists employed by the Texas gubernatorial campaign of Rick Perry in 2006 helped him strategize through testing random samples of voters. Robert Siegel talks with Issenberg about this approach — and how it shaped Perry's subsequent campaigns.

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