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Kim Kardashian Is No. 1 -- In Web Searches

TV personality Kim Kardashian arrives at the 62nd Annual Primetime Emmy Awards, Aug. 29, 2010, in Los Angeles.
Frazer Harrison
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Getty Images
TV personality Kim Kardashian arrives at the 62nd Annual Primetime Emmy Awards, Aug. 29, 2010, in Los Angeles.

It didn't strike us as too surprising that this year Facebook topped Google for most visits from U.S. Web surfers, according to the trackers at Experian Hitwise. They say it's the first year -- so far -- that Facebook's come out ahead of Google. But Facebook's certainly been on a roll. So no big shock.

And it doesn't seem to be big news that golfer Tiger Woods was the most-searched-for athlete or that Lady Gaga was No. 1 among musical artists.

Then, here are the the top 5 names in "people searches":

1 -- Kim Kardashian

2 -- Oprah Winfrey

3 -- Rush Limbaugh

4 -- Miley Cyrus

5 -- Glenn Beck

"TV personality" Kim Kardashian? We guess this just underscores what the Web is all about for some (especially many young guys, we suspect).

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Mark Memmott is NPR's supervising senior editor for Standards & Practices. In that role, he's a resource for NPR's journalists – helping them raise the right questions as they do their work and uphold the organization's standards.