Mon October 21, 2013

Udis, Crocs Expected To Be Early Adopters Of ‘By Colorado’

State officials are launching a new effort they hope will encourage companies to start carrying a state logo on their products. The royalty-free licensing program called “By Colorado” is for businesses and others interested in including the new logo in marketing.

So far 50 companies have applied at Brand Colorado for the royalty-free program, including Go Lite, Udi’s Food, Smart Balance, Glutino and Crocs.

Colorado’s Chief Marketing Officer Aaron Kennedy says the impetus came from a successful “Colorado Proud” program developed by the state Department of Agriculture.

“We saw the success our Department of Agriculture has had with Colorado Proud and we thought, ‘Why not allow all companies and all things born from Colorado to be identified easily?’” he says.

Federally illegal products, like marijuana or those that would reflect poorly on the state, like adult entertainment are excluded from participating.

The new logo with a snow-capped green mountain was unveiled in August.