Campaigns today are collecting information that goes way beyond demographics. Data points as disparate as the catalogs you peruse or the car you drive all make up a picture that campaigns use to find common ground with their candidates — and get you to the voting booth.
Journalist Sasha Issenberg describes this data-driven world in his new book, The Victory Lab. There were two "major innovations" that spurred the modern approach to voter outreach, he tells Weekend Edition guest host Linda Wertheimer.
Time magazine named author and pastor Brian McLaren one of the 25 most influential evangelicals in America.
McLaren has written more than 20 books, and he is a principal figure in the Emerging Church, a Christian movement that rejects the organized and institutional church in favor of a more modern, accepting community.
McLaren's new book is called Why Did Jesus, Moses, the Buddha and Mohammed Cross the Road?: Christian Identity in a Multi-Faith World.
One night in 1947, an intensely curious 5-year-old boy named Michael McCleery asked his father for a story. So his father, William McCleery, produced a tale that revolved around a wolf named Waldo, a hen named Rainbow, and another little boy, the son of a farmer, named Jimmy Tractorwheel. Over weeks and weeks, William serialized the story, telling it in installments to Michael and his best friend during bedtimes and Sunday afternoon outings.