Business
Originally published on Fri June 8, 2012 10:38 am
Transcript
DAVID GREENE, HOST:
And today's last word in business is: Crispy and cheesy and really, really profitable.
You might remember when we introduced you to Taco Bell's Doritos Locos Taco a few months ago. It's a taco made with a shell of Nacho Cheese Doritos. Taco Bell's chief executive hailed it as a flavor pairing waiting to happen. And after a huge media rollout, taco lovers have spoken by buying 100 million Doritos Locos Tacos in about 10 weeks. That is a whole lot of tacos.
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