The Valomilk was once advertised as "the 5-cent candy bar with the 50-cent taste." And while the price has changed, the product has not.
For more than 80 years, the family-owned Russell Sifers Candy Company has been using the same recipe to churn out a rich concoction of chocolate and creamy marshmallow goo.
The candy-making machines are busy on the factory floor in Merriam, Kan., just southwest of Kansas City. This is the headquarters of the century-old company, where Russell Sifers himself is a fourth-generation candy maker.
No one's entirely sure where the Southern treat called the Goo Goo Cluster got its name.
The iconic candy from Nashville, Tenn., celebrates its 100th birthday this year. The confection of marshmallow, peanuts and caramel wrapped in milk chocolate may owe its longevity in part to another Nashville icon: the Grand Ole Opry.
Goo Goo Cluster sponsored the venue's radio broadcasts from 1966 until 2006. In one popular advertisement, stage performers crooned, "Go get a Goo Goo ... it's gooooooood!"