And today's last word in business is: Life on Mars.
The TV show "Veronica Mars" starred Kristen Bell as a teenage detective. Critics loved it. It gained a lot of devoted fans, but the show was canceled in 2007 after three seasons.
RENEE MONTAGNE, HOST:
Yesterday, the show's creator took to Kickstarter to raise money to make a movie version of the show. And in less than 12 hours, those devoted fans pledged more than $2 million, smashing the site's records along the way.
When the X-ray was invented, people clamored to get one. Not for any medical reason, but just to see what was typically hidden inside their bodies.
Something like that seems to be happening with DNA sequencing technology. First it was companies offering to sequence people's genomes. Now it's learning all about your microbiome, the collection of microorganisms living on and in your body.