One of the country’s fastest growing beer types is defying traditional ideas of taste. Ranging from tart and sweet to strongly acidic, lovers of sours—called “sour heads”—are driving up demand for the brews.
Parents often dread talking to tweens and teens about alcohol. So the government is here to help. Really.
The Substance Abuse and Mental Health Services Administration launched a campaign today that aims to get parents talking with their children about alcohol as early as age 9.
Age 9? Eek!
That early start is important because children start to look at alcohol more positively between ages 9 and 13, researchers say. About 10 percent of 12-year-olds have tried alcohol. That number goes up to 50 percent by age 15.
The people who make Jeppson's Malort, a harshly bitter spirit that's consumed in shots or cocktails, don't mind that their product makes people grimace. Instead, they celebrate it.
Carl Jeppson Co., a Chicago company, has built a minor social media empire around malort's "brutal" flavor; one winner of its slogan contest described the drink as "turning taste buds into taste foes for generations."