The Salt
Originally published on Wed November 7, 2012 11:14 am
By Amy Standen
What a difference $46 million in TV ad spending can make.
At least that was the consensus in the wee hours of the morning at the Yes on Proposition 37 party, held at a performance art space in San Francisco's Mission District, even before the final votes were tallied.
Outspent many times over, "we couldn't get up on the air," organizer Stacy Malkan told The Salt when it appeared the measure was going down. "You need a certain saturation to have an impact."
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