The lure of the China market is legendary. The dream: Sell something to 1.3 billion people, and you're set.
The reality is totally different.
Ask the MBAs from the University of Pennsylvania's Wharton School who tried to launch Auntie Anne's pretzels in China. The result is a funny, instructive and occasionally harrowing journey that is now the subject of a new book, The China Twist.
Two feet of snow can be a major inconvenience. We feel for you, friends in the Northeast. To help you work through that serious snow surplus, we shuffled through our virtual recipe box for snow cuisine.
It's like being given lemons and making lemonade, though you definitely don't want to be doing anything with lemon-colored snow you find outside.
Yeast can be pretty demanding little buggers, despite being unicellular microscopic organisms. Brewers know they must appease them to get the beer they want.
"It's yeast-strain dependent, it's environment, it's temperature, oxygen levels," says Matt Brophy, brewmaster of Flying Dog Brewery in Frederick, Md. "There's a lot of variables that you need to have a high level of control over."
Originally published on Mon February 11, 2013 2:37 pm
About 3,000 years ago, give or take a couple of decades, the Chinese people began celebrating the beginning of their calendar year with a joyful festival they called Lunar New Year. They cleaned their homes, welcomed relatives, bought or made new clothes and set off firecrackers. And there was feasting and special offerings made to the Kitchen God for about two weeks.