It's easy to think of "organic" and "non-GMO" as the best buddies of food. They sit comfortably beside each other in the same grocery stores — most prominently, in Whole Foods Market. Culturally, they also seem to occupy the same space. Both reject aspects of mainstream industrial agriculture.
In fact, the increasingly successful movement to eliminate genetically modified crops — GMOs — from food is turning out to be organic's false friend. The non-GMO label has become a cheaper alternative to organic.
Quite possibly, you've noticed some new food labels out there, like "Not made with genetically modified ingredients" or "GMO-free." You might have seen them on boxes of Cheerios, or on chicken meat. If you've shopped at Whole Foods, that retailer says it now sells more than 3,000 products that have been certified as "non-GMO."