Colorado's voters continue to be pounded by multimillion dollar political advertising campaigns, often with the two candidates or issue opponents fairly evenly matched, with no respite in sight until Election Day.
But on one particular issue the campaign ads are entirely lopsided. Labeling genetically modified food, commonly called GMOs – meaning "genetically modified organisms" – is on the ballot as Proposition 105, and has become a nearly $12 million issue.
Government regulators have approved a new generation of genetically engineered corn and soybeans. They're the latest weapon in an arms race between farmers and weeds, and the government's green light is provoking angry opposition from environmentalists.
Voters in Colorado will decide whether or not they want the state to require labels on foods containing genetically modified ingredients, or GMOs. The 2014 ballot measure highlights a much larger national conversation about the safety and prevalence of genetically modified foods.
If passed, food companies and farmers would need to affix on a food label the text: "Produced with genetic engineering" if the product contains certain genetically modified crops and their derived oils and sugars that end up in processed foods. Those in favor of the proposal, Proposition 105, claim consumers have a right to the information. Those opposed say it amounts to a fear campaign.
This sugar beet, plucked from a field in rural Weld County, Colo., has been genetically modified to withstand herbicide applications. The sugar derived from this beet would be subject to Proposition 105 if it passes.
Credit Luke Runyon / KUNC and Harvest Public Media
Each campaign finance filing in the fight over whether some foods in Colorado should sport a label about genetically modified ingredients shows an increasingly lopsided race. In a two week period in September the committee working to get the measure passed raised about $120,000. Those opposed raised $8.1 million.