On his farm near Rocheport, Mo., Bill Heffernan raises heritage St. Croix sheep, Red Poll cattle and American Cream Draft horses. He also sells his humanely-raised Berkshire and Duroc hogs to Chipotle and Whole Foods.
Credit Abbie Fentress Swanson / Harvest Public Media
Consumers are increasingly willing to pay more for foods they believe were sustainably produced, like free-range chicken, fair-trade coffee and pesticide-free wine. But what does “sustainable” actually mean?
Even if the beef herd begins expanding again in 2014 it could take two years for the effects to show up in consumer prices.
Credit Grant Gerlock / Harvest Public Media
For the first time in nearly 10 years, the nation’s beef herd may be poised for growth, which could mean relief from rising meat prices. But with the fewest cattle in the beef supply since the 1960s, slow growth won’t cut prices anytime soon.
Some 6,500 Holsteins are “finished” at this 2,000-acre Ordway, Colo., feedlot, where the growth promotion drug Zilmax is no longer used because it was pulled from the market by its manufacturer.
Credit Peggy Lowe / Harvest Public Media
Moves to limit a specific growth promoter have shaken the cattle industry. Zilmax is a feed additive that most people have never heard of but one that has become a huge -- if controversial -- part of U.S. beef production.