Originally published on Tue March 27, 2012 8:16 am
The way Colin Cooper sees it, people are willing to drive miles out of their way to save a few bucks on gas. Why wouldn't they do the same for health care?
So the CEO of Eastford, Conn.-based Whitcraft, an aerospace component manufacturer, figures his 500 employees will probably be willing to go to a hospital, radiology practice or lab recommended by their health plan if they can take home an extra $50 or $100 for doing so.
In the process, he hopes his company will trim its health care costs.