The way Colin Cooper sees it, people are willing to drive miles out of their way to save a few bucks on gas. Why wouldn't they do the same for health care?
So the CEO of Eastford, Conn.-based Whitcraft, an aerospace component manufacturer, figures his 500 employees will probably be willing to go to a hospital, radiology practice or lab recommended by their health plan if they can take home an extra $50 or $100 for doing so.
In the process, he hopes his company will trim its health care costs.
Mississippi, a deeply red Southern state that is part of the Supreme Court case against the health law, is moving full speed ahead with one of the key provisions of that law: an online health insurance exchange.
Unlike Louisiana, Alabama, Florida and other conservative states in the South, Mississippi is well on its way to having an insurance exchange ready for operation by the 2014 deadline laid out by the health overhaul law.