Wars are expensive, and governments have always borrowed money to fight them. But it wasn't until the 20th century — the age of advertising — that governments started using war as a marketing tool to encourage citizens to buy government bonds.
To raise money for World War I, the U.S. government issued "Liberty Bonds," and launched an ad campaign full of dramatic, frightening posters.
For World War II, the government ditched the "liberty" euphemism and got straight to the point. It issued "war bonds," which were accompanied by a massive promotional campaign.
Thousands of Christian pilgrims streamed into Bethlehem Monday night to celebrate the birth of Jesus. It's the major event of the year in that West Bank town. But Israeli archaeologists now say there is strong evidence that Christ was born in a different Bethlehem, a small village in the Galilee.
For more than 35 years, riders on the New York City subways and buses during their daily commute were graced with posters of beaming young women. While the women featured in each poster — all New Yorkers — were billed as "average girls," they were also beauty queens in the nation's first integrated beauty contest: Miss Subways, selected each month starting in 1941 by the public and professionally photographed by the country's leading modeling agency.