Originally published on Fri July 12, 2013 10:56 am
We have to confess: When we heard that Twinkies will have nearly double the shelf life, 45 days, when they return to stores next week, our first reaction was â€” days? Not years?
Urban legend has long deemed Twinkies the cockroaches of the snack food world, a treat that can survive for decades, what humanity would have left to eat come the apocalypse. The true shelf life â€” which used to be 26 days â€” seems somewhat less impressive by comparison.
The news of Hostess' return to Emporia, Kan., sparked an ecstatic response in this beleaguered town â€” even though there will be only half as many jobs.
The new company, formed when investors bought Hostess' snack cake business, has hired longtime snack cake production veterans Pat Chambers and her husband, Bob, to help get the bakery here running again. Pat lost her job at the Hostess plant when it closed last November. Now, she sits beaming on her front porch, wearing a dirty Hostess work shirt.