Boulder's 4/20 rally has attracted thousands annually over the past two decades.
Credit Jonathan Reyes / Flickr - Creative Commons
For the third year in a row, only students and staff will be allowed on the main campus at the University of Colorado-Boulder. The move is in favor of deterring the mass consumption of pot on what has become known as 420 - or April 20 as it's found on the calendar.
It's a sunny afternoon at Kelly's Collective, a medical marijuana dispensary in Los Angeles, and Nikki Esquibel is getting stoned. But you wouldn't know it.
The 19-year-old, who has a medical prescription for marijuana, is "smoking" pot with a handheld vaporizer, or a vape pen. It's sleek, black, and virtually indistinguishable from a high-end e-cigarette.
That's the point, says Esquibel. "I use it mostly around my neighborhood. It's easy to hide." The vapor coming from the device doesn't even have much of an odor.
At The Farm in Boulder, Colo., the decor and store exterior are so inviting, owner Jan Cole says some customers come in thinking they're at a specialty grocer, not a marijuana store.
Credit Luke Runyon / KUNC
For years in Colorado, the thought has been that pot will sell itself. Now that it’s legal, marijuana businesses are realizing they’ll need to carve out niches and reach out to new buyers to survive in a very competitive marketplace.
"The cruel irony behind this is that illegal drug dealers almost never even file income taxes," says Aaron Smith with the National Cannabis Industry Association. "So this provision really only affects the legitimate state-licensed marijuana providers."
The deadline to file income taxes is right around the corner. For many businesses, deductions on things like labor and rent help to keep tax bills low. But that’s not the case for marijuana dispensaries in states that have legalized medical or recreational use.