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Tue July 24, 2012

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Sweetness And Light

Going To The Game: The Price Is Wrong?

Originally published on Wed July 11, 2012 2:45 am

Andy Murray returns a shot during the men's final match at Wimbledon. A pair of tickets for the match went for £32,000 (about $50,000).
Paul Gilham Getty Images

Sports is more ubiquitous than ever on television. And sports is almost the only thing that's left, live, on TV. NBC Universal is even going to let Americans see the Olympics live this year.

Nevertheless, despite TV's charm, last week as Andy Murray, Great Britain's homeboy, drew closer to making the Wimbledon final, the word was that tickets for actual Centre Court seats would be scalped for up to £32,000 a pair. If you're not hanging around the currency exchange market, that comes to something like $50,000. For two tickets. To a game.

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