Even for a hardcore David Lynch fan, the idea that a film of his would be used to weird people out in a psychology experiment is a tad weird.
But it gets much stranger than that — fast.
Imagine the experiment involved testing whether Tylenol could help people overcome the angst triggered by a four-minute dose of Lynch. A related experiment tested Tylenol's effect on people asked to write about what happens to their bodies after they die.
At the University of British Columbia, psychologists went both places.
Most research on memory loss in the elderly focuses on dementia, Alzheimer's disease or other brain diseases.
But neuroscientist Emily Rogalski from Northwestern University's Feinberg School of Medicine knew there is great variation in how good memory is in older people. Most have memory loss to varying degrees, but some have strong memories, even well into old age.