Wed March 19, 2014
All Tech Considered

For Pro Sports, Public Relations Going High-Tech, Real Time

Originally published on Wed March 19, 2014 8:28 am

In the NASCAR Fan and Media Engagement Center, 13 46-inch TV screens display charts, tweets and live races.
Michael Tomsic WFAE

Gone are the days of waiting for angry letters.

Social media allows the NFL, NASCAR and other pro sports leagues to hear from fans in real time. And that feedback has become so important, leagues have built what are essentially social media command centers to monitor trends and engage directly with fans.

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Wed October 30, 2013
Sweetness And Light

Can NASCAR Steer Itself Back Into Popularity?

Originally published on Thu October 31, 2013 3:24 am

Sprint Cup Series driver Jimmie Johnson (48) and Juan Pablo Montoya (42) drive through turn four on a restart during the NASCAR Sprint Cup auto race at Martinsville Speedway in Martinsville, Va.
Steve Helber AP

As the NASCAR season climaxes, America's prime motor sport continues to see its popularity in decline. For several years now, revenues and sponsorship have plummeted, leaving an audience that increasingly resembles the stereotype NASCAR so desperately thought it could grow beyond: older white Dixie working class.

Both ESPN and the Turner Broadcasting Co., longtime NASCAR networks, took a look at the down graphs and the down-scale demographics and didn't even bother to bid on the new TV contract.

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Fri May 17, 2013
The Two-Way

Famed Race Driver Dick Trickle Dies, Suicide Suspected

Originally published on Fri May 17, 2013 10:36 am

Dick Trickle at the start of a NASCAR race in 1993.
Bill Hall Getty Images

Dick Trickle, a "short-track hero" in the '70s and '80s who moved to the NASCAR circuit later in his career, died Thursday.

According to The Charlotte Observer, the 71-year-old was killed by "an apparent self-inflicted gunshot wound, Lincoln County [N.C.] deputies said."

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Fri March 22, 2013
Around the Nation

Petition Calls On Congress To Dress Like NASCAR Drivers

Originally published on Fri March 22, 2013 8:55 am



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Tue February 26, 2013
The Two-Way

Daytona 500 Ratings Hit 5-Year High; Viewership Spikes In Cities

This year's edition of the Daytona 500 posted its strongest TV ratings since 2008, thanks to a buildup of attention drawn by Danica Patrick's history-making pole position and a horrendous crash during a race at the track Saturday. Viewership peaked late in the race, when Patrick dropped from third position to finish eighth behind winner Jimmie Johnson.

The biggest percentage gains in viewership seem to have come in big cities.

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