When general admission seats for “Hamilton” go on sale Jan. 22 at the Denver Center for the Performing Arts, a lot of fans will be online taking their shot at tickets. Unfortunately, they won’t be the only ones.
With such a high-demand show, third-party ticket brokers will also eagerly be looking for ways to get their hands on tickets. Lots of tickets. The brokers use online bots to purchase large blocks of tickets and then resell them, often on websites designed to look like they are affiliated with the venue, said John Ekeberg, executive director of DCPA’s Broadway division.
The first tip-off: an exorbitant price tag.
“If it seems too expensive, there’s a good chance that it is,” Ekeberg said.