Tagged: Political Advertising

How many political ads did Colorado see in the final sprint to Election Day? Almost $41 million and enough TV ads to fill more than 12 days of airtime, 24 hours a day.

Political observers are still working through the rubble of the unprecedented $6 billion presidential campaign, but we're getting a steady stream of reaction and analysis.

The liberal advocacy groups U.S. PIRG and Demos have one of the most striking numerical comparisons: 1.4 million to 61.

A "return on investment" is a concept better known to Wall Street than to Washington. But after President Obama and the Democrats won most of the close elections last week there are questions about the seven- and eight-figure "investments" made by dozens of conservative donors.

During the election season, it was pretty common to hear about donors making "investments" in superPACs and other outside groups, rather than a "political contribution," perhaps because the phrase has a sort of taint to it.