Political Advertising

3:10pm

Wed October 24, 2012
It's All Politics

Obama Campaign Invokes '537' To Get Out The Vote

Broward County canvassing board member Judge Robert Rosenberg examines a disputed ballot Nov. 24, 2000, in Fort Lauderdale, Fla.
Wilfredo Lee AP

The Broward County judge who famously helped analyze Florida ballots in 2000 resurfaced Wednesday in an Obama campaign ad that's all about a get-out-the-vote message.

The ad — called "537" — airing in eight swing states begins with images of the 2000 Florida recount in the presidential race between Republican George W. Bush and Democrat Al Gore.

Read more

11:07am

Wed October 24, 2012
It's All Politics

Beyond Hot Air: Political Blimps Take To Swing State Skies

Originally published on Wed October 24, 2012 11:41 am

A blimp with a message in support of Republican presidential nominee Mitt Romney flies over Plantation, Fla., on Sunday.
Saul Loeb AFP/Getty Images

How do you reach an audience of more than 200,000 people a day in an important swing state without buying an expensive TV ad?

If you're Sid Overton, you build a blimp and fly it alongside one of Colorado's busiest freeways.

"It says, 'Romney For President. He Creates Jobs,' " Overton told KUNC.

Read more

4:29am

Sun October 21, 2012
It's All Politics

Obama, Romney On Track To Spend $1B By Election Day

Originally published on Wed October 24, 2012 4:30 pm

The latest filing deadline for fundraising reports in the presidential campaigns was Saturday night, and the totals are staggering.

President Obama and the Democratic Party's grand total is just north of $900 million dollars for the current cycle, while Mitt Romney and the Republicans topped $800 million. Both sides are on track to raise and spend $1 billion by Election Day.

Read more

4:46pm

Mon October 15, 2012
It's All Politics

Study: Secret Donors Significantly Fueling Pro-Romney TV Ads

Costumed demonstrators on Oct. 3 in Denver, before the first presidential debate.
Doug Pensinger Getty Images

Since April, most of the TV ads supporting Republican presidential nominee Mitt Romney have come from outside groups, not from Romney's own campaign. And those groups raised more than half of their money from secret donors, according to a six-month study of ads.

Read more

2:18pm

Mon October 1, 2012
Politics

Presidential Campaigns Rock The Gamer Vote

Originally published on Mon October 1, 2012 4:27 pm

An ad for President Obama's re-election campaign appears in Madden NFL 13.
EA Games

Let's say you're pushing 115 mph on the highway, racing neck and neck with a Chevy Camaro — in an online video game, of course.

Right as you're pulling into the lead, you notice a billboard pop up on your TV screen. Early voting has begun? Voteforchange.com? Whoa, keep your eyes on the road!

This is Need for Speed: Carbon, one of 18 games that the Obama campaign advertised in during the 2008 campaign. This year, President Obama is back at it, running ads in Madden NFL 13, on the free online game site Pogo.com, and in mobile games like Tetris.

Read more

Pages