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Thu April 18, 2013

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Thu April 18, 2013

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Thu April 18, 2013
The Record

Coachella's California Hometown Hopes To Cash In On The Festival's Rising Tide

Originally published on Thu April 18, 2013 2:30 pm

Credit Frazer Harrison / Getty Images for Coachella

Like many California cities hit hard by the real estate crash, Indio (near Palm Springs) has been forced to make steep cutbacks to avoid bankruptcy. But unlike other cities, Indio hosts the highest-grossing music festival in the world — Coachella — which wraps up this weekend. It has made city leaders eager to capitalize on Coachella's riches.

Sam Torres, plumber by day, Indio city councilman by night, says he was prepared to become the most hated man in the city, and he very well may have achieved that goal. His offense? Proposing a 6 percent tax on Coachella tickets.

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