Business
Originally published on Tue June 4, 2013 6:10 am
Transcript
LINDA WERTHEIMER, HOST:
Jell-O is jiggling up the Twitter-verse.
NPR's Travis Larchuk reports the wholesome brand has an edgy new social media campaign.
TRAVIS LARCHUK, BYLINE: Jell-O's classic commercials end on these five letters...
(SOUNDBITE OF JINGLE)
UNIDENTIFIED PEOPLE: (Singing) J-E-L-L-O!
LARCHUK: But on Twitter, the company's pared it down to just three letters, F-M-L.
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