The following exchange has played out over and over in the last ten days:
Point: "NBC's coverage of the Olympics stinks, because everything is tape-delayed and cut to shreds, and also the announcers are awful and they only care about American athletes, and by the time I get to watch anything, I already know what happened."
Counterpoint: "People are watching in huge numbers."
Chick-fil-A has been in the news lately, not because of its chicken sandwiches but thanks to comments by the fast food company's president opposing same-sex marriage.
Social media helped spread the story and some of the country's mayors urged Chick-fil-A not to come to their cities. This led conservatives, including former Arkansas Gov. Mike Huckabee, to call for the public to support the chain on Wednesday by eating at one of its restaurants.
The London 2012 Games have been touted as the first Olympics to live fully in the age of social media. After all, the organization's Twitter feed has nearly 1.4 million followers, as it lists on its special portal for Facebook and other social sites. But a rash of scandals and news related to Twitter has put a new mark on the face of these games. And, as they say, it ain't pretty.