Every election season Republicans and Democrats tried to rally their base and to go after undecided voters. They're increasingly using the Internet in Get Out The Vote efforts.
NPR correspondent Shankar Vedantam, who reports on social science research, joins me now to talk about how Facebook could become a potent weapon in going after the biggest untapped voting bloc in the nation. Shankar, welcome.
SHANKAR VEDANTAM, BYLINE: Hi, Melissa.
BLOCK: Who are these mystery voters, this untapped voting bloc that we mentioned?
Military commanders, government officials and members of Congress have long wrangled over which weapon systems are needed. Now, there's an argument over what computer software should be provided to soldiers in Afghanistan. It's a defense dispute for the digital age.
In recent years, the ability to analyze data has become almost as important to U.S. war-fighters as the guns they use.
Thinking of going to a nice restaurant? Before you decide, you probably go online and read reviews of the place from other customers (or you listen to these actors read them to you). Online reviews of restaurants, travel deals, apps and just about anything you want to buy have become a powerful driver of consumer behavior. Unsurprisingly, they have also created a powerful incentive to cheat.