Carol Zadrozny, owner of Z's Orchard in Palisade, Colorado has had trouble securing insurance coverage for her agritourism attractions.
Credit Luke Runyon / KUNC and Harvest Public Media
Colorado already draws thousands of visitors each year for skiing, hiking, beer drinking and, most recently, marijuana sampling. In 2012, those visitors spent more than $16 billion in the state. Tourism officials want more and they’re looking to do it by bringing well-educated “traveling foodies” to the state.
Farms aren't just for food any more. With the local food movement growing, more savvy farmers are putting a price tag on more than those organic tomatoes. They are instead marketing and selling the “farm experience” in the form of agritourism attractions.
America’s obsession with weight loss has given birth to reality shows like The Biggest Loser and Extreme Weight Loss. The latter aired the second installment of its new season with part of the episode shot on the University of Colorado Anschutz Medical Campus. The popular culture influence is reinvigorating Colorado’s image as a health and wellness destination — but with a medical twist.
State officials are launching a new effort they hope will encourage companies to start carrying a state logo on their products. The royalty-free licensing program called “By Colorado” is for businesses and others interested in including the new logo in marketing.