In a sterile white boardroom in ABC Family's headquarters in Los Angeles, two young women are assiduously ignoring a spread of cookies in favor of two more important things: their laptops and a live broadcast of the show Pretty Little Liars playing on a large flat-screen TV.
Dalia Ganz, 28, is the show's social-media manager. She's patiently teaching one of the beautiful young actors on the show how to live-tweet this episode.
"Include #prettylittleliars in your answers," she instructs. That is a literal transcription of her words.
While most American homes still have a television in the den, how we watch, and what we watch, is changing. Computers, tablets, smartphones, DVRs and video game consoles have redefined what television is.
Viewers have officially become a multiscreen culture. And that means the TV industry is changing, as well. Consider that 36 million Americans watch video on their phones, according to the Nielsen ratings company.