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Latest Nestle Ad Campaign Is Going To The Dogs

LYNN NEARY, Host:

Nestle is taking its latest pitch for pet food directly to the dogs. On Friday, Nestle launched a new commercial in Germany geared to canine sensibilities. The 23-second spot features squeaky noises and a high pitch tone that only dogs can hear. The company says it wants to support the special relationship between owner and pet, though they haven't explained exactly how the dogs will convince their owners to buy the food. It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.