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BlackBerry Maker To Focus On Corporate Customers

RENEE MONTAGNE, HOST:

NPR's business news starts with BlackBerry backpedaling.

Research in Motion, the maker of the BlackBerry smartphone, says it's turning its focus back to corporate customers. This follows its failure to break into consumer markets dominated by iPhones and androids. Last quarter, the company lost $125 million. Analysts say BlackBerry's main problem is its trouble running third-party applications. Transcript provided by NPR, Copyright NPR.

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  • Saying it's an "expression of appreciation" for customers' patience during last week's outages, Research in Motion is giving subscribers about $100 worth of "premium apps" and one month of free technical support.
  • Research In Motion has seen its once-dominant share of the smartphone market eaten away by the iPhone and Android. Bloomberg technology reporter Rich Jaroslovsky tells Renee Montagne that consumers are turning away from BlackBerries, in part, because competitors offer many more apps.