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Proposed Trader Joe's Boulder Location Missing Signature Item

The much anticipated Trader Joe’s grocery store coming to Boulder next year will be missing one of its best known products, “Two-Buck Chuck.” Fans of the chain’s bargain-priced wines will still be able to purchase it at the Trader Joe’s retail location planned for Denver. "Two-Buck Chuck" refers to the chain's selection of discount wines that mostly sell for about $3.99.

The single point of sale of “Two-Buck Chuck” is a result of Colorado’s liquor laws. Chains and independent grocery stores are only able to apply for one license to sell full-strength liquor in the state of Colorado. And the chain has announced it will use its one available Colorado liquor license to open a wine store adjacent to its newly announced Denver location.

Trader Joe's announced Wednesday that it would open a 14,000-square-foot grocery store and adjoining 3,740-square-foot wine shop at Eighth Avenue and Colorado Boulevard in Denver next year.

The chain also unveiled plans back in February to build a 14,000-square-foot Boulder location at 1906 28th St. on the north end of the Twenty Ninth Street shopping district. That location is also scheduled to open in 2013.

My journalism career started in college when I worked as a reporter and Weekend Edition host for WEKU-FM, an NPR member station in Richmond, KY. I graduated from Eastern Kentucky University with a B.A. in broadcast journalism.
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