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Hop in the saddle because the National Western Stock Show is back

Pro rodeo champion Jesse Wright, wearing a black cowboy hat and a traditional cowboy outfit, holds tight to the reins of a brown horse he is riding while the horse kicks up its back legs in a dirt rodeo arena.
Brennan Linsley
/
Associated Press
In this Jan. 22, 2013 file photo, pro rodeo champion Jesse Wright competes in the Saddle Bronc Riding event during a rodeo at the National Western Stock Show in Denver.

Grab your lassos and cowboy hats because the National Western Stock Show is here for its 118th season.

The show kicked off Thursday with a parade through downtown Denver. Indigenous dancers, many in full traditional regalia, took to the streets alongside marching bands, horses and longhorn cattle.

It was the first time performers from the Rocky Mountain Indigenous Dancers troupe joined in the annual procession that begins the agricultural and ranching showcase each year. The troupe’s director, Mary Martinez Yellow Horse, a member of the Oglala Lakota Nation, said her dancers’ inclusion in the parade was symbolic.

“Representation matters, that we're able to bring our culture into new spaces. And even if it's uncomfortable, it's needed,” Yellow Horse said. “So we're out there to show that we're still here. We're still thriving.”

A group of people, some in traditional Indigenous regalia, pose for a photo in a parking lot with city skyscrapers in the background.
Mary Amber Martinez Yellow Horse
Members of the Rocky Mountain Indigenous Dancers gather ahead of the National Western Stock Show parade in downtown Denver on January 4, 2024. The group danced in the parade for the first time this year.

Yellow Horse added that inviting Indigenous people to participate in stock show festivities bucks negative stereotypes.

“We're able to come out and show that the stereotypes of cowboys and Indians are no longer there, and they shouldn't be represented in that way anymore,” she said. “We're all just people. We should walk hand in hand.”

Often called the “Super Bowl of livestock shows,” the National Western Stock Show offers dozens of rodeos, horse and livestock shows, live music and family entertainment over a couple weeks' time. This year’s lineup will include a new exhibit featuring Colorado’s burgeoning wine industry and a “cowboy courtyard” that hosts musical acts on weekends.

“I think people will really, you know, enjoy coming back and seeing some of the traditional things we do, but with a new flair,” stock show president and CEO Paul Andrews said.

Andrews said the tradition of hosting the show in January each year dates back to its beginnings in 1906. The show started out as a way to bring together ranchers and farmers to learn about agricultural innovations and do business with each other. Although January weather can be frigid, the show’s founders kept the ranching community in mind.

“There's only one month of the year where ranchers are not having calves, and that is the month of January,” Andrews said. “It's the only month that a rancher will leave their ranch and bring their animals to Denver.”

He said all 50 states will be represented in this year’s show, but it’s about more than exhibits and spectacles.

“We are educating America on agriculture, the Western traditions that we represent, and where their food comes from,” Andrews said.

He also believes the show can help bridge divides between urban and rural communities.

“We're alike, OK? Some of us live out on a ranch in a very small community, and some of us live in the big city,” he said. “But we're all Americans.”

This year’s National Western Stock Show starts Saturday and runs through Jan. 21 in Denver. Grounds admission ranges from $17 to $25.

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I’m the digital producer for KUNC. I spend my days helping create and distribute content on our website and social media platforms that is informative, accurate and relevant to the communities we serve.
I am the Rural and Small Communities Reporter at KUNC. That means my focus is building relationships and telling stories from under-covered pockets of Colorado.