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Red Cross Executives Admit Need for Cultural Shift

The American Red Cross is in need of a cultural shift, according to two top officials at the organization.

Jack McGuire, interim CEO of the American Red Cross, and Ross Ogden, a member of the Board of Governors for the Red Cross, say investigations into the organization's handling of Hurricane Katrina reveal that the group needs to turn away from a self-centered view of relief work.

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Howard Berkes is a correspondent for the NPR Investigations Unit.