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In the NoCo

How Colorado’s small outdoor businesses are coping with pressure from Trump’s threatened tariffs

A man in orange waterproof gear rides a standup surfboard in a river
William Woody
/
Special to the Colorado Sun
"In some of these small mountain and rural communities, these smaller outdoor recreation businesses have an oversized impact," said Colorado Sun reporter Jason Blevins. "Everybody is a little concerned, watching how the uncertainty around these tariffs could impact these rural economies and these small businesses."

When people speculate about fallout from President Trump's threatened tariffs, they often talk about how tariffs on steel could drive up car prices, or how tariffs on some food products or imported wines will drive up prices at the store.

But tariffs are hitting some small outdoor recreation businesses in Colorado especially hard. Think about the price of a stand-up paddleboard or a ski jacket almost doubling. And some companies that sell Colorado-made products in other countries are cancelling orders altogether.

Colorado Sun reporter Jason Blevins recently spoke with the owners of several small outdoor companies about how the tariffs are hitting their bottom line. He talked with Erin O’Toole about how they’ll try to cope in the coming months amid the uncertainty.

The Mountain West News Bureau’s Rachel Cohen also reported on how tariff hikes could impact companies that make and sell outdoor gear. Find that story here.

KUNC's In The NoCo is a daily slice of stories, news, people and issues. It's a window to the communities along the Colorado Rocky Mountains. The show brings context and insight to the stories of the day, often elevating unheard voices in the process. And because life in Northern Colorado is a balance of work and play, we celebrate the lighter side of things here, too.
As the host of KUNC’s new program and podcast In the NoCo, I work closely with our producers and reporters to bring context and diverse perspectives to the important issues of the day. Northern Colorado is such a diverse and growing region, brimming with history, culture, music, education, civic engagement, and amazing outdoor recreation. I love finding the stories and voices that reflect what makes NoCo such an extraordinary place to live.
Brad Turner is an executive producer in KUNC's newsroom. He manages the podcast team that makes In The NoCo, which also airs weekdays in Morning Edition and All Things Considered. His work as a podcaster and journalist has appeared on NPR's Weekend Edition, NPR Music, the PBS Newshour, Colorado Public Radio, MTV Online, the Denver Post, Boulder's Daily Camera, and the Longmont Times-Call.
Ariel Lavery grew up in Louisville, Colorado and has returned to the Front Range after spending over 25 years moving around the country. She co-created the podcast Middle of Everywhere for WKMS, Murray State University’s NPR member station, and won Public Media Journalism awards in every season she produced for Middle of Everywhere. Her most recent series project is "The Burn Scar", published with The Modern West podcast. In it, she chronicles two years of her family’s financial and emotional struggle following the loss of her childhood home in the Marshall Fire.