If one has to sell a crazy idea, why not over beer and salsa? That's exactly what Jason Amundsen did four years ago at a Mexican restaurant in Duluth, Minn., when he announced to his wife, Lucie, that he wanted to give up his job and sell eggs.
At the time, Jason was a grant writer for a local hospital; Lucie was a freelance journalist. They had two school-age children to raise and a mortgage to pay. What they knew about chickens could fit in an eggcup with room to spare.
But here was Jason, going into raptures over eggs.