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In the NoCo

During a natural disaster, not everyone can evacuate. A CU researcher wants to understand why

Carson MacPherson-Krutsky, a woman wearing a multicolored striped turtleneck shirt and glasses, smiles for a photo. She is a researcher with the Natural Hazards Center at the University of Colorado Boulder.
Courtesy of Carson MacPherson-Krutsky
"I think people always resonate with information when they can put it in perspective of their own values, their own situations," says CU Boulder researcher Carson MacPherson-Krutsky. She studies how communication during natural disasters helps save lives – or, in some cases, fails to help. "I think if we're able to personalize the information more, that can be really helpful."

Evacuating thousands of people during a natural disaster is a lot more complicated than simply telling everyone to move to safety.

A wildfire or tornado in Colorado, or the hurricanes that recently struck the southeast U.S., often hit vulnerable populations especially hard. Elderly folks, people with disabilities, or people who can’t afford to quickly pick up and leave have a more difficult time getting out of harm’s way.

Carson MacPherson-Krutsky is a researcher with the Natural Hazards Center at the University of Colorado Boulder. In a new study, Carson laid out what she’s learned about how communication during natural disasters helps save lives – or, in some cases, fails to help. She conducted the study in part because officials with the Federal Emergency Management Agency (FEMA) wondered why more people didn’t take advantage of shelters it set up during hurricanes.

Carson spoke with ITN’s Erin O’Toole about how she thinks emergency managers should rethink how they warn the public about natural disasters.

KUNC's In The NoCo is a daily slice of stories, news, people and issues. It's a window to the communities along the Colorado Rocky Mountains. The show brings context and insight to the stories of the day, often elevating unheard voices in the process. And because life in Northern Colorado is a balance of work and play, we celebrate the lighter side of things here, too.
Brad Turner is an executive producer in KUNC's newsroom. He manages the podcast team that makes In The NoCo, which also airs weekdays in Morning Edition and All Things Considered. His work as a podcaster and journalist has appeared on NPR's Weekend Edition, NPR Music, the PBS Newshour, Colorado Public Radio, MTV Online, the Denver Post, Boulder's Daily Camera, and the Longmont Times-Call.
As the host of KUNC’s new program and podcast In the NoCo, I work closely with our producers and reporters to bring context and diverse perspectives to the important issues of the day. Northern Colorado is such a diverse and growing region, brimming with history, culture, music, education, civic engagement, and amazing outdoor recreation. I love finding the stories and voices that reflect what makes NoCo such an extraordinary place to live.
Ariel Lavery grew up in Louisville, Colorado and has returned to the Front Range after spending over 25 years moving around the country. She co-created the podcast Middle of Everywhere for WKMS, Murray State University’s NPR member station, and won Public Media Journalism awards in every season she produced for Middle of Everywhere. Her most recent series project is "The Burn Scar", published with The Modern West podcast. In it, she chronicles two years of her family’s financial and emotional struggle following the loss of her childhood home in the Marshall Fire.