In The NoCo

The Colorado Rockies are struggling more than ever. Why do plenty of fans still show up to Coors Field?

By In The NoCo,

Published May 21, 2025 at 5:40 AM MDT

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Crew members toil on Coors Field before a baseball game as the Colorado Rockies host the Arizona Diamondbacks, Sunday, May 23, 2021, in Denver. Colorado Sun reporter Kevin Simpson thinks the appeal of Coors Field is a huge reason fans keep coming back to watch the Colorado Rockies.

The Colorado Rockies have some of the most loyal fans in all of baseball. And that might be part of their problem.

The Rockies are off to their worst start of any team in Major League Baseball’s modern history. And yet the fans still show up.

It's been the story of the Rockies for years: The team struggles. The fans keep coming. And the steady ticket sales mean ownership has little incentive to build a better team

So what’s behind the uncommonly loyal baseball fans here in Colorado? And are they starting to lose patience this season?

To find out, we turned to Kevin Simpson of the Colorado Sun. He’s been a season ticket holder since the Rockies’ first season in 1993 – and he’s written about why the fans stick around even as the Rockies have one bad season after the next.

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In The NoCo

KUNC's In The NoCo is a daily slice of stories, news, people and issues. It's a window to the communities along the Colorado Rocky Mountains. The show brings context and insight to the stories of the day, often elevating unheard voices in the process. And because life in Northern Colorado is a balance of work and play, we celebrate the lighter side of things here, too.

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Brad Turner

Brad Turner is an executive producer in KUNC's newsroom. He manages the podcast team that makes In The NoCo, which also airs weekdays in Morning Edition and All Things Considered. His work as a podcaster and journalist has appeared on NPR's Weekend Edition, NPR Music, the PBS Newshour, Colorado Public Radio, MTV Online, the Denver Post, Boulder's Daily Camera, and the Longmont Times-Call.

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Ariel Lavery

Ariel Lavery grew up in Louisville, Colorado and has returned to the Front Range after spending over 25 years moving around the country. She co-created the podcast Middle of Everywhere for WKMS, Murray State University’s NPR member station, and won Public Media Journalism awards in every season she produced for Middle of Everywhere. Her most recent series project is "The Burn Scar", published with The Modern West podcast. In it, she chronicles two years of her family’s financial and emotional struggle following the loss of her childhood home in the Marshall Fire.

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