In The NoCo

Win or lose, Colorado Rockies fans love their struggling team. That may be a problem

By In The NoCo,

Published July 28, 2025 at 5:40 AM MDT

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White fireworks in a dark sky with people sitting watching from a field below. — Fireworks light up the sky over Coors Field to mark the upcoming Independence Day holiday, after the Detroit Tigers defeated the Colorado Rockies in a baseball game Saturday, July 1, 2023, in Denver. The Rockies 2025 season has continued to be disappointing, but fans keep showing up.

The Colorado Rockies have some of the most loyal fans in all of baseball. And that might be part of their problem.

The Rockies, as you may have heard, are having one of the worst seasons in Major League Baseball’s modern history. And yet the fans still show up – on average, about 30,000 of them attended each home game so far this season.

It's been the story of the Rockies for years: The team struggles. The fans keep coming. And the steady ticket sales mean ownership has little incentive to build a better team

So what’s behind the unflinchingly loyal baseball fans here in Colorado?

To find out, we turned to Kevin Simpson of the Colorado Sun. He’s been a season ticket holder since the Rockies’ very first season. Today we're revisiting an interview between Kevin and In The NoCo’s Brad Turner from a few weeks back.

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In The NoCo

KUNC's In The NoCo is a daily slice of stories, news, people and issues. It's a window to the communities along the Colorado Rocky Mountains. The show brings context and insight to the stories of the day, often elevating unheard voices in the process. And because life in Northern Colorado is a balance of work and play, we celebrate the lighter side of things here, too.

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Brad Turner

Brad Turner is an executive producer in KUNC's newsroom. He manages the podcast team that makes In The NoCo, which also airs weekdays in Morning Edition and All Things Considered. His work as a podcaster and journalist has appeared on NPR's Weekend Edition, NPR Music, the PBS Newshour, Colorado Public Radio, MTV Online, the Denver Post, Boulder's Daily Camera, and the Longmont Times-Call.

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Ariel Lavery

Ariel Lavery grew up in Louisville, Colorado and has returned to the Front Range after spending over 25 years moving around the country. She co-created the podcast Middle of Everywhere for WKMS, Murray State University’s NPR member station, and won Public Media Journalism awards in every season she produced for Middle of Everywhere. Her most recent series project is "The Burn Scar", published with The Modern West podcast. In it, she chronicles two years of her family’s financial and emotional struggle following the loss of her childhood home in the Marshall Fire.

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