Wed January 26, 2011
From Scratch

Yvon Chouinard, Founder Of Patagonia

Jessica Harris speaks with Yvon Chouinard, founder of Patagonia. An avid climber and adventure seeker, Chouinard innovated rock and ice climbing equipment, which he sold through his first company Chouinard Equipment which is now Black Diamond. Harris speaks with Chouinard about his journey from outdoor enthusiast to founder of Patagonia. Harris also speaks with Stephen McDonnell, founder of Applegate Farms.

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