The Prius, Toyota's flagship green vehicle, is facing some stiff competition from other automakers launching their own hybrids, so Toyota is responding by making the Prius its own brand.
Lauren Squires, a resident of Ann Arbor, Mich., has heard all the stereotypes about Prius owners, and she's not a bit defensive about it.
"I don't own Birkenstocks anymore," she says, though she used to. "I do make my own granola."