Originally published on Wed November 7, 2012 11:14 am
What a difference $46 million in TV ad spending can make.
At least that was the consensus in the wee hours of the morning at the Yes on Proposition 37 party, held at a performance art space in San Francisco's Mission District, even before the final votes were tallied.
Outspent many times over, "we couldn't get up on the air," organizer Stacy Malkan told The Salt when it appeared the measure was going down. "You need a certain saturation to have an impact."
Wherever you look these days, it seems labels that strive to send a message about our food are on the table. In California, there's a vote coming up on whether genetically modified foods should be labeled. A few weeks ago, the U.S. Federal Trade Commission updated its guidelines for "green" labeling.
Originally published on Thu September 27, 2012 1:13 pm
In the fairy-tale world, a shiny red apple can lead to a poisonous end. But some see two genetically engineered green apple varieties, poised to become the first to gain U.S. Department of Agriculture approval,as similar harbingers of doom.
The headlines on the press releases that started showing up yesterday, here at The Salt certainly got our attention. Just one sample: "BREAKING NEWS: New Study Links Genetically Engineered Food to Tumors."
This November, voters in California will decide whether the state should require labels on foods with genetically engineered ingredients. If the initiative, known as Proposition 37, passes, manufacturers would have to say somewhere on the front or the back of the food's packaging if the product contains or may contain genetically engineered ingredients.