Live From Everywhere? The American Radio DJ In An On-Demand World
iHeartMedia owns and operates 858 broadcast radio stations, serving more than 150 markets throughout the U.S. The company reaches over a quarter billion monthly listeners in America.
In January, news hit that iHeartMedia was reassessing its ability to adapt to the modern music industry. The company said that it plans to make “significant investments … in technology and artificial intelligence.”
However, its on-air DJs were caught off guard when they found out that the company’s restructuring plan didn’t include them.
Streaming platforms has ushered in the digital age of music where each person make their own playlists. What does that mean for the future of the on-air DJ in the united states?
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