Political Advertising

2:18pm

Mon October 1, 2012
Politics

Presidential Campaigns Rock The Gamer Vote

Originally published on Mon October 1, 2012 4:27 pm

An ad for President Obama's re-election campaign appears in Madden NFL 13.
EA Games

Let's say you're pushing 115 mph on the highway, racing neck and neck with a Chevy Camaro — in an online video game, of course.

Right as you're pulling into the lead, you notice a billboard pop up on your TV screen. Early voting has begun? Voteforchange.com? Whoa, keep your eyes on the road!

This is Need for Speed: Carbon, one of 18 games that the Obama campaign advertised in during the 2008 campaign. This year, President Obama is back at it, running ads in Madden NFL 13, on the free online game site Pogo.com, and in mobile games like Tetris.

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2:01pm

Mon October 1, 2012
It's All Politics

Pelosi Rival's New Ad Features Two Sacrificial Lambs, Including Himself

Originally published on Mon October 1, 2012 3:31 pm

Actors depict Rep. Nancy Pelosi and zombies in a campaign ad by her Republican challenger.
Screenshot of John Dennis For Congress Ad

Rep. Nancy Pelosi's Republican challenger, John Dennis, won just 15 percent of the vote versus her 80 percent in the 2010 midterm elections, a very good year for the GOP, which took over the House after delivering a historic beat-down to the Democrats.

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3:45pm

Fri September 28, 2012

3:33pm

Wed September 26, 2012
Reporter's Notebook

Apparently, Dancing With The Stars Isn't Dancing With The Political Ads

Dancing with the stars, circa 2008. April, 21st 2008 to be exact. I was watching for the ads not the competition.
Robbie Wagner Flickr - Creative Commons

It was with unbridled enthusiasm that I settled into my living room arm chair Tuesday evening - not with a cold pint of IPA after a long day’s work - but rather a laptop and a remote control searching for ABC’s Dancing with the Stars.

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2:36pm

Wed September 26, 2012
It's All Politics

One Way To Avoid Political Ads: Watch 'Dancing With The Stars'?

Originally published on Wed September 26, 2012 3:41 pm

Pamela Anderson performs with Tristan MacManus on Dancing With the Stars: All-Stars. Anderson was the first contestant eliminated on the show this season.
Adam Taylor ABC

It's no secret that TV watchers in swing states are getting flooded, bombarded, practically drowned in political ads.

According to data from Kantar Media, as of a week ago, nearly 700,000 political ads had aired throughout the country during the general election campaign. The estimated spending on those ads: $395 million.

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