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Shopping In Solidarity: Can Companies Participate In Social Justice?

A Nike Ad featuring American football quarterback, Colin Kaepernick, is on display in New York City.
A Nike Ad featuring American football quarterback, Colin Kaepernick, is on display in New York City.

The killing of George Floyd by police in Minneapolis has sparked massive protests all around the country. It’s led to hundreds of thousands calling for an end to racism and police brutality. And some demonstrators are now calling for cities to redirect funding for law enforcement or the dismantling of police departments altogether.

In the wake of the protests, companies and businesses have begun to condemn the treatment of Black Americans at the hands of the police. Among those taking a stand are Netflix, Amazon, and Intel, which has pledged $1 million to address social justice. Meanwhile, the NFL has issued an apology for not previously listening to players in the league protesting police brutality. But for some, the stances companies have taken feel more like corporate activism and lip service rather than real solidarity.

We want to hear from you. Can businesses help fight racism? Or are they pretending to be something they’re not?

If you run a business, other than the need to turn a profit – how important is having a social purpose to your company? Weigh in here.

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