Coca-Cola

8:49am

Wed May 29, 2013
The Salt

Personalized Coca-Colas, But Not If Your Name Is Mohammed Or Maria

Originally published on Thu May 30, 2013 9:53 am

Remember the disappointment you felt as a kid at the souvenir shop when that personalized key chain wasn't available in your name? For me, it was never finding "Allison" with two L's. My colleague Maria says she was always stuck with "Mary" as her only option.

Facebook fans of Coca-Cola's new "Share a Coke" campaign are having similar frustrations. As part of its new campaign, which recently launched in Europe, the soda giant is printing popular first names on labels of Coke, Diet Coke and Coke Zero.

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12:41pm

Thu February 28, 2013
The Two-Way

In Depressed Spain, ATMs That Dispense Free Cash

Originally published on Fri March 1, 2013 10:53 am

A Spanish man bought two theater tickets and gave them to an elderly couple after he received free cash from an ATM set up by Coca-Cola.
YouTube

Fancy some free cash? Don't even bother to insert your ATM card.

People in Spain thought it was a joke — or a fraud — when a video popped up on YouTube showing what looks like a normal ATM, offering 100 euros ($131) for free — without a bank card. It seemed too good to be true.

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7:36am

Fri February 1, 2013
The Two-Way

Wacky Super Bowl Ads Are Already Getting Serious Play

Originally published on Fri February 1, 2013 3:07 pm

The Volkswagen Super Bowl 2013 commercial is among the ads that already surfaced on social media. Some critics say its racial tone is demeaning.
Volkswagen via Youtube

4:12am

Sat January 26, 2013
The Salt

Vigor, Brain Power And Other Health Claims From Coke's Advertising Past

(1905) Courtesy of Tom Bates

Coca-Cola is taking a lot of flak for its new television ad campaign addressing America's obesity epidemic – an epidemic in which sugary sodas are widely fingered as a key culprit.

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2:04am

Thu November 15, 2012
Planet Money

Why Coke Cost A Nickel For 70 Years

Originally published on Mon November 19, 2012 12:04 pm

An oilcloth sign advertising Coca-Cola from 1905.
The Coca-Cola Company

Prices change; that's fundamental to how economies work.

And yet: In 1886, a bottle of Coke cost a nickel. It was also a nickel in 1900, 1915 and 1930. In fact, 70 years after the first Coke was sold, you could still buy a bottle for a nickel.

Three wars, the Great Depression, hundreds of competitors — none of it made any difference for the price of Coke. Why not?

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