Has the guy on the Quaker Oats box been doing Ashtanga yoga? The white-haired man with pink cheeks under a broad black Quaker hat is getting a makeover. Larry, as he is apparently known among ad men and women, is associated with heritage, trust, and quality by consumers. But after being an oatmeal cover boy for 134 years, PepsiCo, which now owns the Quaker brand, wants to refresh his image a bit to make the link between oatmeal and energy and healthy choices.
MasterCard and Visa have warned banks that a third party processor has experienced a data breach. In statement, both card associations acknowledged the breach and MasterCard said that law enforcement is involved and "is currently the subject of an ongoing forensic review by an independent data security organization."
NPR's business news starts with BlackBerry backpedaling.
Research in Motion, the maker of the BlackBerry smartphone, says it's turning its focus back to corporate customers. This follows its failure to break into consumer markets dominated by iPhones and androids. Last quarter, the company lost $125 million. Analysts say BlackBerry's main problem is its trouble running third-party applications. Transcript provided by NPR, Copyright NPR.
Best Buy is trying to wriggle out of the big box. The electronics retailer has a lot of real estate in its giant blue stores, but it isn't profitable space: In its most recent quarter, the company reported a $1.7 billion loss. So it's shedding stores and workers — and rethinking its big-box concept.