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The mystery of Milk.com — and what it might be worth

By Alex Mayyasi

Published September 11, 2025 at 3:06 PM MDT

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People buy and sell memorable domain names, like tv.com or cool.com, sometimes for millions of dollars. Planet Money explores why one premium domain — milk.com — is curiously undeveloped.

The mystery of Milk.com — and what it might be worth

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